I recently saw a post on BuzzFeed about how Maybelline had taken a complaint seriously from a (black) woman who was unable to find her perfect match. They listened to her feedback on the brand and the lack of diversity it offered and got to work. After a year or so later, with some work and production, the Maybelline Fit Me Range, the Dream Velvet Foundation range expanded to offer more for all skin shades and colours.

It’s brilliant to finally see more on offer from the beauty industry as one of my favourite brands, Lancôme, also celebrates women and diversity with the launch of their Teint Idole Ultra Wear foundation campaign.

PHOTO CREDIT: Lancôme

Featuring up to 40 successful women from both the UK and Ireland, these role models come from all industries – you have writers and dancers, vloggers, scientists businesswomen to name a few!

Each woman wears a different foundation in this nationwide campaign and IF you look closely you can spot the likes of vlogger and businesswoman Patricia Bright, the Scamp & Dude founder Jo Tutchener-Sharp, DJ Nikki Beatnik, Olympic cyclist Laura Kenny and Ade Hassan, Founder of Nubian Skin.

PHOTO CREDIT: Lancôme

Teint Idole Ultra Wear foundation is available nationwide and priced at £31.50. 

Do you use Lancôme? Share your experiences in the comments below.

xoxo