I had the pleasure of attending the MIMI HOLLIDAY SS16: THE HALCYON COLLECTION lingerie launch last week and it did not disappoint.

Inspired by the romance and freedom of the South of France, designer Damaris Evans has crafted yet another beautiful collection filled with the Mimi trademark prints and styles; as well as some fun, risqué pieces!

Focused on becoming THE contemporary lingerie brand for woman of all shapes and sizes, the new soft modal lounge wear and demi-bra cups gives the brand that added dimension. All, of course, in the colour clashes that made Mimi Holliday so well-known.

In a very pretty twist, the stories within the collection are all named after Love Heart sweets

‘inspired by the excitement and the thrill of a first crush’ something I know we can all relate to.

For those of you with Christmas shopping in your sights, the gorgeous pre-Christmas pieces, ‘Hold Me’, ‘Dream On’,’ Love Heart’, ‘Wild Thing’, ‘I’m Yours’ and ‘Sweetheart’ are sized from XS – XL ensuring there is something for everyone.

Get exploring, discover more at www.mimiholliday.com xoxo