This made me chuckle a little BUT I then checked myself and realised that this could in fact, be a key part of a daily routine. So I’m sharing!!

To all my stoic, uber-masculine readers, Superdrug has announced its very own Beard Oil! Priced at £5.99, it offers a nourishing blend of apricot, avocado and jojoba oils.

It can be used to help keep your beard in good condition, or as a pre-shave treatment to help deliver effortless razor glide.