Written by Ed and the awesome Pharrell Williams, ‘SING’ has positively been ear-marked as the ‘departure track’ by many critics from Ed’s original ‘folk rock’ sound (yes that’s a genre people!); likened to the vocal sound and stylings of Justin Timberlake and Robin Thicke.
Pretty handy as Ed was inspired to model the song after the pop and R&B stylings of Timberlake, stating;
“It was pretty close to a direct inspiration. I love Justified and FutureSex/LoveSounds, so I took inspiration from those.”