If you haven’t seen it yet, check out Rihanna’s video for ‘Diamonds’! Directed by Anthony Mandler (“Disturbia,” “Russian Roulette), Rihanna gave an insight into the creative process behind the video:
“With every song it’s a different story, so the visuals are very specific to that story and that world. With ‘Diamonds,’ it was just a series of vignettes that we put together to help get the emotion across throughout the song ’cause the song changes and it builds, and there’s no real way that you could do that,” she explained. “You just want people to feel that and I wanted little cutaways of interactions that would give you the right emotion.”